Elevating Brand Values Through Corporate Social Responsibility in Essay

Elevating Brand Values Through Corporate Social Responsibility in China A Study on Sporting Goods Companies - Essay exampleOn the other hand, advocators of CSR say that companies exhibiting social responsibilities can gain the trust of customers thereby increasing sales.In China, the CSR activities are conducted more for serving the interests of the government than the consumers and indeed companies mostly focus on ethical issues that are initiated by the government. This paper is based on a survey conducted on 200 Chinese consumers and likewise representatives from Nike and Adidas to assess their perception on CSR activities of their companies. The survey result showed that although majority of people are aware of CSR activities, almost 65 share of the respondents purchase decisions are non affected by a companys CSR activities. In contrast, the company respondents generally felt that although CSR activities are necessary for positive responses from customers, only 22 percent o f them felt that CSR activities are responsible for their companies success.Corporate social responsibility is one of the main aspects that almost all the organizations in the world now focusing at. In its earlier stage, the performance of any organization was always measured by its overall business volume, its awareness among the people across the globe and by its innovativeness. alone in modern age, along with the business performance, corporate social responsibility also plays an important role in creating value for the organization in the society. Moreover, several(predicate) organizations across the globe now use CSR strategies as one of their branding and promotional activities to reach out to more consumers across the globe. The Cone Communications/ take over Global CSR Study organized by The Cone Communications, 2013, carried out a clear fact about the test to enterprises in present worlds continuously challenging and ever changing market place, and that is the challenge o f creating a real and meaningful impact. In modern world the question is not about engaging in Corporate